No snap decisions on Woods by sponsorsskip to main content (press enter) CBC Global Header NavigationCBCca News news drop down menu Sports sports drop down menu Radio radio drop down menu TV tv drop down menu My Region drop down menu More drop down menu Watch drop down menu Listen drop down menu Search CBCca Submit Search Sign Up Log In Hockey Headlines Scoreboard Standings Stats NHL Schedule Teams Players Hockey Night in Canada Highlights Fantasy Pool Commonwealth Football Headlines CFL Scoreboard CFL Standings CFL Stats CFL Teams NFL Scoreboard NFL Standings NFL Stats NFL Teams NFL Players Video Alpine Skiing Curling Figure Skating Basketball NBA Scoreboard Standings Stats Teams Players Basketball News Feed Baseball MLB Scoreboard Standings Stats Teams Players Baseball News Feed Soccer MLS Scoreboard MLS Standings International Stats Soccer News Feed Amateur Sports Golf Tennis Story Tools EMAIL PRINT Text Size S M L XL REPORT TYPO SEND YOUR FEEDBACK No snap decisions on Woods by sponsors Last Updated Thursday December 3 2009 125 AM ET Comments8Recommend3The Associated Press Longtime sponsors are sticking with Tiger Woods for nowBut the worlds most famous athlete who offered a profound apology Wednesday following allegations of infidelity might find new deals hard to come by marketing experts say and the loyalty of existing sponsors could be tested by any additional tawdry stories or his reluctance to address the issue publiclyUnfortunately for Tiger the situation is not over said Bob Williams CEO of Burns Entertainment and Sports Marketing which represents companies looking to hire celebrities to sell their brandsThe linchpin will be when he addresses the public for the first time Williams said adding that will help companies determine how they feel about himWoods apology came in a statement on his website after a cover story in Us Weekly magazine reported that a Los Angeles cocktail waitress claimed to have had a 31month affair with the worlds No 1 golferThe magazine also published what it said was a voice mail provided by the waitress Jaimee Grubbs that Woods left on her phone on Nov 24 three days before his middleofthenight car crash outside his Florida homeWoods did not offer details of any alleged relationships but said he had not been true to my values and the behavior my family deservesForbes estimated earlier this year that Woods was the first athlete to surpass $1 billion US in career earnings more than 80 per cent of that coming from endorsements with companies such as Nike Gillette Gatorade and AT&T Those are all longterm relationships Octagon First Calls David Schwab said partners not likely to dump him at the first rough patchNike Gatorade and EA Sports all released statements Wednesday expressing their support or commitment to Woods and Gillette said it had no plans to change its marketing programs AT&T declin...