Tag Heuer downscales its Woods ad campaignsskip to main content (press enter)Current WeatherCharlottetownChange weather location8C CloudyCBC Global Header NavigationCBCca News news drop down menu Sports sports drop down menu Radio radio drop down menu TV tv drop down menu My Region drop down menu More drop down menu Watch drop down menu Listen drop down menu Search CBCca Submit Search Sign Up Log In Hockey Headlines Scoreboard Standings Stats NHL Schedule Teams Players Hockey Night in Canada Highlights Fantasy Pool Commonwealth Football Headlines CFL Scoreboard CFL Standings CFL Stats CFL Teams NFL Scoreboard NFL Standings NFL Stats NFL Teams NFL Players Video Alpine Skiing Curling Figure Skating Basketball NBA Scoreboard Standings Stats Teams Players Basketball News Feed Baseball MLB Scoreboard Standings Stats Teams Players Baseball News Feed Soccer MLS Scoreboard MLS Standings International Stats Soccer News Feed Amateur Sports Golf Tennis Story Tools EMAIL PRINT Text Size S M L XL REPORT TYPO SEND YOUR FEEDBACK Tag Heuer downscales its Woods ad campaignsLast Updated Friday December 18 2009 409 PM ET Comments26Recommend12The Associated Press Tiger Woods has been a pitchman for Tag Heuer since 2002 (Paul VernonAssociated Press)Swiss watchmaker Tag Heuer said Friday that it will downscale its use of golfer Tiger Woodss image in its advertising campaigns for the foreseeable futureThe company said it will continue its relationship with Woods but is modifying its marketing programs in certain regions out of respect for his request for privacyHow long the change lasts will depend on Woodss decision about returning to professional golf the company said Woods has been a pitchman for Tag Heuer since 2002The company said it will continue to support Woodss charitable foundation which is based in Irvine CalifAfter initially standing by Woods the company moderated its support Monday by saying it would assess its relationship with the worlds highestearning athleteThe Swiss company a unit of luxury goods empire LVMH Moet Hennessy Louis Vuitton is at least the third sponsor to back away from Woods since his admission of extramarital transgressionsConsulting firm Accenture dropped the athlete Sunday saying he was no longer the right representative of the companys values Gillette a unit of the Procter & Gamble Co said over the weekend that it wont air ads for its razors that include Woods or include him in public appearances AT&T said it is evaluating its relationship with the golf superstarWoods has taken an indefinite leave from golf to work on repairing his marriage after numerous allegations of infidelities that surfaced following a November car crash near his Florida home But reports this week said his wife Elin Nordegren has hired a divorce lawyer and stopped wearing her wedding ringTag Heuer did not specify in which markets it was curtailing use of ...