Protecting the Brand Vancouver 2010 Winter Olympics Search FranaisLearn more about the Olympic MovementOlympic PhotosOlympic VideosOlympism in ActionOlympic Sports Olympic AthletesOlympic NewsFuture Olympic GamesPast Olympic games Vancouver 2010 OlympicsLondon 2012 OlympicsSochi 2014 OlympicsRio 2016 Olympics Vancouver 2010 Olympic Games Alpine Skiing Biathlon Bobsleigh CrossCountry Skiing Curling Figure Skating Freestyle Skiing Ice Hockey Luge Nordic Combined Short Track Speed Skating Skeleton Ski Jumping Snowboard Speed Skating Olympic Games Medals Results SportsOlympic Schedule Results and Events Medals Medallists Historical Medals Historical Medallists Vancouver 2010 Medals Geo View Athletes Geo View News Best of the Web Host Videos Podcast Olympic News RSS Feeds Olympic Photos Pictures and Images Olympic Videos Watch live coverage Olympic Tickets Prices Sales and Information Olympic Tickets How to Buy Tickets Ticket Prices International Ticket Sales Tickets FAQs The Olympic Store Watch Olympics Live Spectator Guide Venues Interactive Map Celebrations and Ceremonies Transportation Accommodation At the Games Travelling to Canada Accessibility Consumer Awareness Buy Real Essential Contacts Souvenirs Spectator Information FAQs Explore Vancouver and British Columbia More 2010 Information Paralympic Games Alpine Skiing Biathlon CrossCountry Skiing Ice Sledge Hockey Wheelchair Curling Schedule & Results Medals Athletes News Photos Videos Tickets Store Spectator Guide More 2010 Information 2010 OlympicParalympic Brand Management Guidelines2010 Olympic and Paralympic Brand Management Guidelines The 2010 Olympic and Paralympic Brand Management Guidelines are intended to provide the Canadian public with an overview of why and how VANOC is protecting the Olympic and Paralympic Brands To provide further guidance sections have been created to address the frequently asked questions VANOC receives from the general public community institutions business community media Canadian National Sport Organizations and athletes on how to engage in the excitement and opportunities of the 2010 Olympic and Paralympic Winter Games without infringing on the Olympic Paraylympic BrandDownload the Real 2010 Protecting the Brand booklet (PDF 11 MB)VANOCs ResponsibilityOne of the key conditions of being awarded the right to host the 2010 Winter Games was a commitment to the International Olympic Committee (IOC) that the Olympic Brand would be protected in Canada Currently in Canada as part of its role to plan organize finance and stage the 2010 Winter Games VANOC has custodianship of the Olympic Brand This custodianship includes the exclusive Canadian marketing rights to the Olympic Brand for the period from January 1 2005 through December 31 2012 and the obligation to fulfill Canadas commitment to protect the Olympic BrandAdditionally the International Paralympic Committe...