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Gillette phasing Tiger Woods out of ad campaigns
API Hockey Pros Gillette phasing Tiger Woods out of ad campaigns News Sports Entertainment Radio TV My Region Member Centre Login Sign UpCharlottetown Change City1c Mostly CloudyTomorrow11c A few flurries Hockey Headlines Scoreboard Standings Stats NHL Schedule Teams Players Hockey Night in Canada Highlights Fantasy Pool FIFA World Cup Vancouver Now Football Headlines CFL Scoreboard CFL Standings CFL Stats CFL Teams NFL Scoreboard NFL Standings NFL Stats NFL Teams NFL Players Video Alpine Skiing Curling Figure Skating Basketball NBA Scoreboard Standings Stats Teams Players Basketball News Feed Baseball MLB Scoreboard Standings Stats Teams Players Baseball News Feed Soccer MLS Scoreboard MLS Standings International Stats Soccer News Feed Amateur Sports Golf Tennis Story Tools EMAIL PRINT Text Size S M L XL REPORT TYPO SEND YOUR FEEDBACK Gillette phasing Tiger Woods out of ad campaigns Last Updated Saturday December 12 2009 605 PM ET The Associated Press Golfer Tiger Woods has had a contract with Gillette since 2007 (Scott BarbourGetty Images)A major sponsor of Tiger Woods will phase the worlds most valuable athlete out of its advertisements while he takes time off to repair his personal lifeAs Tiger takes a break from the public eye we will support his desire for privacy by limiting his role in our marketing programs Gillette said SaturdayThe announcement by the Procter&Gamble division marks the first time a major sponsor of the athlete and corporate pitchman has distanced itself from WoodsThe news comes a day after Woods announced hes taking an indefinite leave from golf and public life to repair his marriage Woods has been embroiled in a public scandal for two weeks since a car accident exposed evidence of marital infidelityWoods is the pitchman for brands ranging from AT&T to Accenture to Nike His array of endorsements helped him become the first sports star to earn $1 billion USNike which built its $650million golf business around Woods said late Friday it supports his decision AT&T said it is evaluating its relationship with WoodsTaking a lower profileWoods will be phased out from Gillettes television and print advertising and from public appearances and other efforts linking the two entities together Gillette spokesman Damon Jones saidThis is supporting his desire to step out of the public eye and were going to support him by helping him to take a lower profile he saidThe company has had a contract with Woods since 2007 Jones declined to provide further details including length and value of the contractWoods hasnt been seen in a primetime TV commercial since a Gillette spot on Nov 29 according to the research firm Nielsen CoJones said that was because golf is currently offseason so the company is promoting new products like Gillette Fusion MVP with football and baseball stars instead because those seasons are more currentAs any ads fe...
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