CBCS ACCESS CAM OFFERS DIFFERENT VIEW OF HISTORY CBC Media Sales & Marketing
CBCS ACCESS CAM OFFERS DIFFERENT VIEW OF HISTORY CBC Media Sales & MarketingCBC Media Sales & MarketingHome News Breaking News CBC Buzz Did You know Programming New Programming Spring 2009 Summer 2009 Fall 2009 CBC Network CBC News Network Request Full Episode Schedules Our Offerings Online Ad Specifications Ad Standards & Guidelines Terms & Conditions Our Capabilities CBC Client Deal Flexibility Our Coverage Master Planner Contact Sales Site Tools EMAIL PRINT Text Size S M L XL SEND YOUR FEEDBACK Advanced Options CBCS ACCESS CAM OFFERS DIFFERENT VIEW OF HISTORYIs it the future of televised hockey or simply a fascinating footnote on the road to more sophisticated NHL coverage CBC rolled out its online access camera feature for Friday nights BostonMontreal centennial celebration As the Canadiens (finally) put 100 years of history behind them it was intriguing to think that the access cam launch might be almost as historic an occasion as the game For those who watched Friday the chance to say they were there the day 360 became a commercial reality in hockey The device positioned at centre ice just above the level of the protective glass provides a 360degree panorama of the action during a game Fans with the requisite online technological capability can choose to view the play on the ice the players on the bench the fans in the stands the Jumbotron or just about anything else that occurs within the radius of the device (which was developed by Calgarys Immersive Media) Eagleeyed viewers could see Sergei Kostitsyn flee down the tunnel to the dressing room after taking a big hit or catch Bruins players sharing a laugh on the bench In effect fans can now produce their own broadcast of the game without the middle man of a director choosing shots There was no playbyplay associated with the game Thanks to Chevrolets sponsorship of the soccerball sized gizmo there were no commercial interruptions Online viewers had the closest approximation of a live game experience as a result (The NFL has recently used versions of the 360 technology for major games and for breaking down highlights or strategies) Of course they also suffered the earsplitting music and ingame promotions of the Bell Centre So how did it work Technically the experiment which will be repeated at various games throughout the year seemed to work well There were no lags or delays in the coverage no dropouts no blurring of the action (unless you tried to zoom in) Essentially it was like having the viewing field of a very good seat without binoculars to get closer Or the smell of the Bell Centre hot dogs Drawbacks Once viewers were finished noodling the technologys novelties it settled into a more conventional game cast (which the TV pros capture well already) The nets seem a little distant Despite the win the hapless Habs dont look any better in 360 than they do i...